The Elevation Group

The Elevation Group is a private, members-only wealth network for high-income earners — business owners, physicians, attorneys — who want coordinated financial strategy instead of a CPA, an advisor, and an attorney all working in separate silos.

The client had a genuinely complex offering: strategy calls, mentorship sprints, live workshops, a course library, an advisor network, tiered membership. My job was to make all of that land as one clear, credible thing — and to make it feel like a private network worth applying to, not another course to scroll past.

Sole designer and developer, end to end. I designed the full site in Figma and built it in Framer myself — no handoff, no second party. Client work, shipped and live.

Position EVG as an exclusive financial network, not a mass-market community. Everything — the messaging, the pacing, the tiered pricing — had to build trust and pull high-intent people toward one action: applying for membership.

• Designed the full site in Figma — layout, hierarchy, and the messaging structure that makes a dense offering easy to follow
• Built it in Framer with responsive, pixel-accurate execution across breakpoints
• Created a modular component system so the client can iterate, add sections, and test without rebuilding
• Structured the page around the membership tiers and a single clear conversion path, from "financial orphan" problem to founding-member offer

A clear, professional site that turns a complicated wealth offering into something a busy high earner can understand in one scroll — and act on. The build is scalable by design: the client can update content, adjust offers, and run conversion experiments on their own, without a developer in the loop every time.