Raou's Leather — Brand Identity

Raou's Leather is a leather goods brand — bags, shoes, belts, and accessories — built on craftsmanship and a premium, timeless feel. The brief was an identity that reads as genuinely luxury: elegant, confident, and classic enough to justify the price point.

Sole designer. The client brought the product and positioning; I owned everything design — logo and construction, color, typography, photography direction, and every application from packaging to social.

Luxury is easy to claim and hard to earn in a mark. The challenge was making a small leather brand feel established and high-end — refined, not loud — so the identity had to carry that weight through restraint: a monogram, a tight gold-and-black palette, and disciplined typography.

The logo is an interlocking "R" monogram — a single recognizable icon that works as a full lockup or a standalone brand mark. I built three tiers: the primary logo with wordmark for packaging and formal use, a simplified secondary for smaller spaces, and the brand mark alone for profile pictures and stamps.

Dark bronze, light apricot, black, and a gold gradient — a restrained palette that does the luxury work. Black and gold carry the premium signal; the apricot and bronze keep it warm rather than cold.

Bebas Neue Pro for headings — tall, condensed, confident. Montserrat for body. The pairing gives impact up top and clarity below.

Packaging (inset branding, thank-you cards, boxes and bags), stationery (business cards, letterhead, envelopes), social profiles and marketing, and website heading — the full system across every touchpoint.

The whole project was an exercise in restraint — enough gold to signal luxury, enough black to keep it serious, and a monogram simple enough to work at any size. The photography direction ties it together and makes a young brand look established.