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Pecunia Games — Social Media

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Pecunia Games — Social Media

Pecunia Games — Social Media

March 2024GamingBrand Design

Overview

Pecunia is an investment board game — players spread virtual money across values and race to recover their returns before time runs out, dodging the losses built into the board. I designed social media content for the brand's Instagram and other pages: a run of flyers and promos covering feature announcements, monthly championships, prize drops, and community moments.

My Role

Social media designer. I designed the flyers and post graphics; the brand — logo, colors — was already established, so the job was translating it into content that held up across a high volume of posts.

The work / approach

The content had to carry a few recurring beats: how-the-game-works explainers, monthly championship promos (Pecunia Champion, Pecunia King), prize and referral pushes, and community engagement posts. All built on a consistent visual system — the palette, the brand assets, and the type hierarchy that kept the feed reading as one brand.

The Work

Here are the designs I worked on.

Design notes

Money is the whole subject, so it became the visual language — notes, coins, crowns, and trophies recur across the set and tie unrelated posts together. Seasonal pieces (Eid, Easter, AFCON, new month) shift palette freely, but the Pecunia mark, the green award banner, and the handle strip along the bottom stay fixed, so the feed still reads as one brand at a glance.

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