IROH — Memecoin Landing Page

Aug 2024CryptocurrencyWebsite

Overview

IROH is a concept landing page for a memecoin — the "Dragon of the West," running on the Ethereum chain. Memecoin sites live or die on personality, so the brief I set myself was simple: lean all the way into the theme, make it fun, but never let the vibe get in the way of the one thing that actually converts — how to buy.

The design challenge

A memecoin page has to do two things that pull against each other. It needs to be loud, playful, and memorable enough to stand out in a scroll full of louder projects — and it needs the practical parts (how to buy, tokenomics, socials) to stay clear and instantly usable. Too much theme and it's a poster nobody can act on; too much restraint and it's forgettable. The whole design is about holding that line.

Design notes

Built the whole thing around the "Dragon of the West" idea — Chinese New Year palette, lanterns, gold dragon motifs — so the theme carries the brand instead of just decorating it
Custom display type for the headers to give it a distinct, on-genre character rather than a default sans
Kept the mascot central across every section, so the coin has a face people remember
Standard memecoin structure — hero, about, how to buy, tokenomics — sequenced so a visitor can get from "what is this" to "Buy Token" in one scroll

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