A.Adorn — Brand Identity

Feb 2024Beauty & CosmeticsBrand Identity

Overview

A.Adorn is a beauty and cosmetics brand — makeup, skincare, and the packaging that carries it. The brief was an identity that reads as premium and personal, without leaning on the cold pinks beauty brands usually default to.

My Role

Sole designer. Brand identity and packaging — logo, color, typography, and applications.

The Mark

The logo pairs an elegant "A.Adorn" wordmark with a monogram "A" that doubles as a standalone brand mark and a circular badge lockup. The serif does the work — refined, feminine, timeless — giving the brand a premium feel without ornament.

Color

A warm terracotta primary with soft cream and deep oxblood as supports. The palette is the brand's signature — earthy and warm rather than the cold pinks beauty usually defaults to, which is what makes A.Adorn feel distinct on a shelf.

Typography

Chaviera as the primary face — a high-contrast elegant serif that carries the whole tone. Used consistently across weights for hierarchy.

In use

Packaging (compacts, jars, boxes), stationery, tote and bag, merch, mug, stickers, and out-of-home ("Beauty Beyond Boundaries"). The applications show the identity holding up across product and lifestyle.

Design notes

The system leans entirely on warmth — the terracotta palette and elegant serif do the heavy lifting, keeping A.Adorn premium and personal without relying on beauty clichés. Restraint is the whole strategy.

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